For this project, we collaborated with MBCS and IHOP to turn an IHOP in Newark into a glammed-out, pancake princess maximalist fashionista playground.

With 3 concurrent sets, we captured over 20 assets in a single day, including photo, video, and influencer-created content. Our team delivered on “the best project we’ve ever done” for IHOP. The vibes, and the results, were immaculate, boosting engagement across all social media for IHOP.